The Four Core Elements of a Powerful Viral Marketing Campaign

In our previous video, we talked about how viral marketing is all about dramatically boosting

outreach by making lots of people pump our content in all directions across many channels at the

fastest rate possible. That is why it is called viral, because viral content spreads much like a

computer virus, this time intentionally.

We also talked about how viral marketing is not magical, that people do not share content virally

only on the merits of good content, and that a successfully run viral marketing campaign heavily

depends on the actions put forward by the people involved, whether they knew that they were

sharing content to make it viral or not.

In this video, we are going to talk about the four elements that are at the core of what makes

content go viral, or basically what the messengers, the message and the environment need to do

to send a campaign through the roof.

Viral Website

While it is true that much of what has become viral since the term “viral” began, there is a very

relevant aspect of said content that people tend to forget about: where the content is housed.

That is, any website can potentially go viral if the content on it allows for it, but when this happens

it is actually a matter of luck and unintentional. If you want something to go viral, you need to add

viral levers to it to increase the chances.

In the early days of the internet, viral content needed a viral website to be strikingly unusual.

Nowadays, a viral website just needs to be responsive, be search engine friendly and host

trending, high quality content.

Viral Content

Regarding trending and high quality content previously mentioned, your website will be next to

nothing without content. Not just any type of content, mind you, but content with the highest

possibility of going viral. Content that will not only make people want to share it with their friends,

but content that they feel needs to be shared with the whole world if possible!

Viral content needs to be understood as content that not only targets a niche audience, but that

caters to a large number of people from different subcultures. An example of non-viral content

would be if you have food recipes, because food recipes will only be of interest to food minded

people.

It can, of course, go kind of viral within a certain audience, but its outreach will not go further than

that. An example of viral content is celebrity gossip, because celebrities inundate almost every

aspect of popular culture, and word about something that a celebrity did will undoubtedly land on

the news feed of anyone with a social network account.