Welcome to Section 1 of our Viral Marketing Video Training.

In this section, we'll talk about:

What Viral Marketing is All About

And the Four Core Elements of a Powerful Viral Marketing Campaign

We hope you enjoy and get the most out of this training section.

What Viral Marketing is All About

What is it?

Viral marketing, also known as viral advertising, refers to marketing that seeks to exploit online

trends and social behavior to produce exponential increases in brand awareness, content sharing,

rapid sales and other marketing objectives.

The “viral” part of the name is attributed to the ways in which viral marketing techniques achieve

promotional goals, often mimicking the spread of computer viruses through methods that trigger

self-replicating behaviors, such as word of mouth. Viral spread of information online is mostly

attributed to the social nature of the transmission of information on the World Wide Web.

Viral marketing differs from other advertising methods, because it is not paid advertisement.

Although viral content can be shared by corporate sponsors, it doesn’t mean that the actual

campaigns are paid for, nor do they need to be. Instead, viral marketing relies on the quality of

content being shared and the social outreach of the people sharing it.

The ultimate goal of viral marketing is to reach individuals with high social networking potential

that can help spread information on a very rapid basis to a very broad audience, meeting the

objectives set forth for the viral marketing campaign, no matter if it leaves a short or a long

standing impression.

What defines viral marketing as “viral”?

Viral marketing that works needs to meet three specific criteria to transform an ordinary message

into a viral one.